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About Us

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NIRTUL: Elegance is a signature

Where roots meet Global Luxury. Celebrating diversity in every stitch.

Founded by Aakansha Bisht and Co-Founded by Kuldeep Bagwari from Uttarakhand, Nirtul is dedicated to combining the timeless artistry of Indian ethnic wear with contemporary luxury. We curate and craft pieces that are a tribute to the diverse unity of India, offering unmatched quality and heritage in every design

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Celebrating India's Diverse Unity

Nirtul is more than a fashion label; it's a curated textile museum. Founded by Aakansha Bisht and Co-Founded by Kuldeep Bagwari, we are dedicated to presenting the incredible, vibrant fashion and rich heritage of all 29 states of India in one luxurious destination.

From the intricate embroidery of Gujarat to the exquisite silks of the South and the traditional weaves of the East, every piece is handloom and region-specific. We proudly work with artisans across the country, ensuring their masterful craft, handed down through generations, is celebrated.

This is where 29 distinct traditions come together, showcasing the profound beauty of diverse unity.

Why Choose Nirtul?


At Nirtul, we believe in ethical sourcing, fair trade, and preserving traditional skills. When you purchase a product from us, you are not just buying an item; you are:

Supporting the artisan directly and their community.
Investing in a piece of authentic Indian heritage and art.
Choosing sustainable and time-honored craftsmanship over fast fashion.
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